Branding
Chef K is a salad shop in China offering private dining in shop and sells salad, healthy inspired meal through their online platform. Chef K strive to constantly provides high quality, fresh, nature food and push the limits of what a simple salad can be. But that is just part of the projects idea, the larger idea is to gather all foodaholic to come together for a good private customized menu meal and to delight every guest with the most remarkable dining and hospitality experiences.
Concept of the logo
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The icon of the logo is the combination of a chef’s hat and a pair of knife crossing over each other that formed up a ‘K’ wording, which represents the initial of Chef K.
Tagline
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Your health, Our passion
China is the world’s most health conscious country now. Consumers are now actively seeking for all natural, organics food and they willing to pay more for food without undesirable ingredients. Healthy foods and eating habits are beginning to gain popularity in China. This is also the concern, the core value of Chef K. They created only healthy food with their enthusiastic and love that hopes to change the eating habits of the Chinese.
From this, we come out with the tagline for Chef K.
