Kawan Talk

It’s a great initiative by @Jessie Ng, inviting her kawans from different industries to share about their experiences in business, life, knowledge, inspiration, culture and so on. At Kawan Talk, they invite life makers from all walks of life to be speakers, letting their knowledge and wisdom bring inspiration to people, enabling us to gain self-insight, break free from limitations, make an impact on society, and become another life maker. Started from the perspective of “connecting people” and the initial “K” from Kawan Talk, we created a dynamic brand mascot that shows a cute human silhouette where 2 letter “K” are stacked together. We applied the mascot in different gestures throughout the brand collaterals and visual touchpoints, in order to create friendly, bold, energetic, and welcoming experience towards the public.